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For example, there is a section of points of interest, but from them there is no link to the page of the audio guide or its location on the map. Hotel or restaurant directories are quite complete: they allow you to order by distance from the place where you are and allow you to call them directly, send them an email, visit their email address or locate them on the map. However, each place does not have a separate page and in some cases not all the information is visible. The usefulness of QR codes is unquestionable and they are a very easy way to go from the real world and in this example from the tourism sector they have done reasonably well. The Spanish supermarket chain Sorli Discau , with almost 100 establishments throughout Catalonia, has opened this summer the first virtual supermarket in Europe at the Sarriá Station in Barcelona. A year ago, the distribution multinational Tesco surprised us when it took the supermarket to a South Korean metro station and a few months ago we already saw some small experiment in the Madrid Metro . Sorli Discau - Virtual supermarket with QR email address Virtual allows the customer to buy more than 400 products and receive it comfortably at home.

To do this, giant panels have been installed that emulate supermarket shelves, including a QR code next to each product. The user only has to read the QR code with his phone and it is email address added to the virtual shopping cart of a mobile website . After validating the purchase, the customer receives a call to confirm the order and manage the date and time of delivery at home, where the payment will be made (in cash or by card). Sorli Discau - mobile web example accessible from QR codeWith this initiative, Sorli Discau expects to attract between 10 and 15% of the 10,000 passengers who pass through the station daily. The pilot will be running email address until December 31 and, depending on the results, its continuity will be decided. In addition, the company will transfer the profits generated during all this time to the city's Food Bank. During the first weeks of operation, 50 new customers have registered, more than half are recurring customers and more than 2,000 items have already been sold. According to Marc Argemí, head of marketing and communication at Sorli Discau, "we will evaluate the campaign with the results obtained until December 31, but today we value it very positively and we are very satisfied with its evolution." Sorli Discau has internally developed the project for which it has invested more than 60,000 euros.

It is a firm commitment to new technologies and mobile marketing as an e-commerce channel. The future of electronic commerce is on mobile, and Sorli Discau is positioning itself in this channel before its competitors to attract a young audience that massively uses new technologies and wants to spend less and less email address going to the supermarket to do the shopping. purchase.We have already seen various applications of QR codes, such as, for example, the possibility of buying in the sales while we wait for the Metro in Madrid or, doing the home shopping without going to the supermarket. Another good application of QR codes is to use them as a new form of customer loyalty by replacing point cards with QR codes inserted in the customer's purchase receipts. It is a simpler and faster way to reach discount points for future purchases since the physical card method is somewhat cumbersome. Many customers do not want to have the loyalty card of each estemail address ablishment in their wallet since they do not use them very often. QR codes provide the solution to this problem by offering consumers the possibility of reading a code on the receipt of the purchase made with their smartphone, accumulating points on a virtual card. This way of retaining customers offers a very good result since they can obtain great economic advantages through their mobile .